Gonca Telli Yamamoto

Anadolu University, Yeditepe University, Maltepe University, Okan University

marketing, management, technology

Gonca Telli Yamamoto is an associate professor in the School of Applied Sciences at Okan University. She is a head of Information Sciences and Technologies Department at Okan University. She is also coordinating Okan University Distance Education Center at present. She was formerly founder and director of Social Sciences Institute of Okan University, Turkey. She surrently teaches, consults and conducts research on mobile and integrated marketing, customer integrated marketing and new learning technologies in business. She has been studying integrated marketing, technological developments and customer value about 12 years in the academic field. She is also interested in the broader business social, and policy implications associated with emerging information society. She also has some books related in sales, integrated and mobile marketing. She has several articles in the national and international journals.