OCLC recently published a report with the admittedly less-than-thrilling title "College Students' Perceptions of Libraries and Information Resources" which examines the information-seeking habits and preferences of 400 international college students. They surveyed college students from Australia, Canada, India, Singapore, United Kingdom and the United States about what they think about libraries and search engines. The results are somewhat suprising, in that the library turns out to not be as irrelevant to students' intellectual lives as much of the NetGen literature suggests. The authors of the report do suggest, however, that the library has a marketing problem, in that its 'brand' is the book. They write: