Provost O'Donnell, author of Avatars of the Word, is fascinated by how "institutions full of creative, innovative, iconoclastic people" are paradoxically "bastions of conservatism." Guiding us through the texture of change since the Internet hit 15 years ago, O"Donnell posits that incremental change is perhaps the best we can do until the fundamental instruments of scholarly communication and the academic reward structure change: "until the problem we have to solve is defined persuasively enough that we get enough people interested in solving it."