"Ignorance costs. Cultural ignorance -- of language, of history, and of geo-political contexts -- costs real money." So Anne Balsamo begins her wide-ranging inquiry into the "technological imagination"--"a character of mind and creative practice of those who use, analyze, design and develop technologies." Excerpted from Chapter 1 of her forthcoming Duke UP book, The Technological Imagination Revisited; Designing Culture: A Work of the Technological Imagination, Balsamo's essay pleads for interdisciplinary collaboration informed by "new skills, new analytical frameworks, new methods, and new practices" built on a liberal-arts framework of "personal commitment to life-long learning."